Sep 1, 2016
L’ORÉAL ACCELERATES PRODUCT DEVELOPMENT FOR SUB-SAHARAN AFRICA THANKS TO NEW RESEARCH & INNOVATION CENTER
Alexandre Popoff, Executive Vice-President Eastern Europe and Africa, Middle East, said“Sub-Saharan Africa is one of the fastest growing regions for L’Oréal. Our new research arm in South Africa will solidly enable us to continually create the beauty products of the future for our African consumers, while drawing inspiration from the diverse beauty rituals and the various needs of our consumers on the continent.”
Laurent Attal, Executive Vice-President of Research and Innovation, said “By opening this new Research & Innovation Center, we are spearheading L'Oréal Research for the African continent. We are showing our determination to go further in innovations for the African beauty market. Our consumer surveys conducted since 2010 and our in-depth studies of skin and hair since early 2000, represent the knowledge base for the development of tailored products for African consumers. We are starting with hair and our ambitions are much broader and cover the body, hygiene, skin care and makeup categories.”
Deep knowledge of African beauty
The Research activity in South Africa started in 2003 with an Evaluation Center focused on consumer knowledge and product assessment. The mission of the brand new Research & Innovation Center is to translate beauty needs and hair and skin knowledge into innovative products ranging from hair care, hair color, relaxers and shapers to personal hygiene. Cutting edge instruments to visualize the skin surface, the spots or to measure hair breakage and rigorous protocols are used daily to assess the technical, functional and sensorial benefits of the products. The key areas will be skin evenness, sebum, acne, dryness, hair manageability, sensitive scalp and the fine tuning of fragrances.
The new Research & Innovation Center will also cooperate with the African scientific ecosystem, universities, dermatologists, natural biodiversity centers as well as hairdressers.
Innovating for the African consumer
L’Oréal has already introduced key beauty innovations for African consumers. For example, the African Beauty Brands team has brought to the market the black oil technology for hair color, failsafe relaxers as well as skin evenness routines. In addition, customized products such as Hair Food and Makeup fully adapted to African skin tones are already offered to sub-Saharan consumers.
L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide. As the world’s leading Beauty Company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.
Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. www.loreal.com.
About L'Oréal South Africa
L’Oréal South Africa was established in 1963 in Johannesburg and is the largest subsidiary in Africa. The company has four divisions, namely the Consumer Products Division, Professional Products Division, L’Oréal Luxe and the Active Cosmetics Division. These divisions manage a range of over 26 brands including Mizani, Redken, Vichy, Armani, Lancôme, YSL, L’Oreal Paris, Maybelline and Dark & Lovely. L’Oréal South Africa employs more than 500 people across the business. The manufacturing plant, located in Midrand, is responsible for the production of African Beauty Brands and select Garnier products that are exported throughout Africa, Europe and the Middle East.
For more information visit www.loreal.co.za or connect with us on Twitter @Loreal_RSA and L’Oréal #BeautyForAll on Facebook.
Nov 20, 2015
Ok, so with that being said let me tell you all about the ULTRA FACIAL CLEANSER, which has my skin feeling and looking good honey!
This amazing cleanser effectively dissolves my makeup, oil and dirt with no problem. It has a thick creamy consistency that feels so good on my skin After I cleanse my face there is ZERO makeup left behind.
The Ultra Facial Cleanser has
Try it and thank me later! (wink)
Aug 17, 2015
There are certain foods that can greatly help the appearance of the skin; smoothing wrinkles and fine lines and easing skin dryness. These include healthy proteins, especially oily fish like salmon, as well as quality fats like avocados, almonds and olive oil, and the vitamins A, B, C and E.
The famous Vitamin C can significantly enhance skin health and appearance and is becoming known as an anti wrinkle vitamin. It helps to increase collagen levels in the body, which is the body’s most abundant protein. Collagen acts to connect the body together and is found in skin, hair, nails, bones and muscles.
Vitamin C is not produced naturally in the body and must be obtained from sources like citrus fruits, dark leafy greens, tomatoes, berries and vitamin supplements. Collagen declines in the body after age 40 and can be depleted by a high sugar intake, fast foods and smoking.
In support of vitamin C as an anti wrinkle vitamin, a study from the American Journal of Clinical Nutrition announced the results of researchers from the United Kingdom. They discovered that higher vitamin C intakes were associated with a lower likelihood of a wrinkled skin appearance and skin dryness. Vitamin C majorly improved overall skin appearance in a study of 4,025 women aged 40 to 74.
In my next post, I'll discuss some amazing products such as moisturizing serums with vitamin C in it.
Well as always, I hope this helps!
Aug 13, 2015
Foundation: True Even by Black Opal (Nutmeg)
Concealer: True Match by Lo'real (Porcelain)
Blush: Red Coral Quad by Laura Mercier
Eye Shadow: Sin and Backdoor by Urban Decay
Mascara: Eye Brightning by Smashbox
Lipstick: Purple Affair by RK/kiss
Per usual, I hope this helps :-)
May 21, 2015
Have you recently stopped by your favorite beauty store such as Ulta or Sephora and noticed the Good Karma brush is always out of stock? Well honey, it's a good reason for that.... It's freaking AWESOME!
The Good Karma Optical Blurring brush is absolutely great for any liquid, cream or powder foundation , this cruelty-free brush blends and buffs makeup to a flawless finish. The densely packed shape distributes product incredibly evenly. But most importantly it doesn't shed!!!! GET IT ASAP!!!!
Well anyhoo, I hope this helps!
Feb 21, 2015
If you know like I know, then you know good makeup brushes will definitely allow you to achieve a BEAT face! Unfortunately makeup brushes are super duper expensive, especially if you're paying for a good quality, shed free brush!
Honestly, most of us can't afford to pay $60 or $70 for the good brushes from Mac, IT cosmetics, Bobbi Brown, Inglot, Urban Decay and the list goes on. No need to worry hunti, I gotcha! I found some great affordable alternatives which proved to be just as useful!!!
Belive it or not, Artist paint brushes are a great cheap alternative to those expensive makeup brushes such as MAC and they serve the same purpose. Go to craft store such as hobby Lobby or Michaels and look for Loew Cornell paint brushes. Loew Cornell brushes are made of goat hair, which is the same material as most good, shed free cosmetic brushes.
I promise you can get a full brush set for less than $20! Well as always I hope this helps...